Question 1

What is Avyan Global?

Accepted Answer

Avyan Global is an AI-powered media planning platform that helps media agencies and brand marketing teams create, manage and optimise digital advertising campaigns. It uses LangGraph AI agents (powered by Claude from Anthropic) to automate brief enrichment, plan generation, creative review and campaign optimisation, while keeping humans in control via approval checkpoints.

Question 2

What DSPs does Avyan integrate with?

Accepted Answer

Avyan integrates with major demand-side platforms including Google DV360 (Display & Video 360), The Trade Desk, Amazon DSP, Xandr (formerly AppNexus) and Meta Ads. These integrations allow teams to push approved media plans directly to DSPs for activation.

Question 3

How does Avyan use AI for media planning?

Accepted Answer

Avyan uses LangGraph agent orchestration with Claude AI (Anthropic) to automate key media planning tasks. AI agents analyse client briefs, suggest audience targets and KPIs, generate detailed media plans with channel allocations, propose campaign optimisations based on performance data, and produce post-campaign reports — all with human-in-the-loop review at every critical decision point.

Question 4

What audience research tools does Avyan support?

Accepted Answer

Avyan integrates with Nielsen, Comscore and GWI (Global Web Index) for audience research and insight generation. The platform can also use Claude AI as a fallback to synthesise publicly available audience data when panel data is unavailable.

Question 5

Is Avyan suitable for media agencies?

Accepted Answer

Yes. Avyan is designed for media agencies managing multiple client accounts. It supports multi-tenant role-based access control with roles for agency planners, client approvers, creative agencies, finance teams and administrators. The platform handles the full campaign lifecycle from brief to post-campaign report.

Question 6

What is agentic media planning?

Accepted Answer

Agentic media planning uses autonomous AI agents to perform research, analysis and execution tasks that traditionally required manual effort from media planners. Unlike simple AI assistants, agentic systems can complete multi-step workflows — analysing a brief, researching audiences, generating a media plan and drafting a proposal — while pausing for human review at key checkpoints. Avyan implements this with LangGraph and Claude AI.